Industry News | November 14, 2008

CRA to Donate Book Proceeds

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“Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs,” written by Linda Duke will be offered on the California Restaurant Association's (CRA) online bookstore. The group will donate a percentage of the proceeds to the California Restaurant Association Educational Foundation (CRAEF). CRA members can purchase the book for $89 and nonmembers $99 online under products and training section.

"Recipes for Restaurateurs" provides restaurant owners and operators, chefs and culinary students a 300-page resource of proven marketing tactics in an easy to read recipe format. "Recipes for Restaurateurs" is a restaurant-marketing cookbook which provides the author’s real restaurant case studies and more than 250 photos throughout the cookbook illustrating concepts and results.

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