Industry News | October 16, 2014

CREAM Inks Deal for Santa Clara County, CA, Expansion


CREAM, a San Francisco–based dessert franchise specializing in high-quality ice cream sandwiches and other confections, signed a multiunit development agreement with existing franchisee Moeen Abudamous to develop four additional locations throughout Santa Clara County, California.

Abudamous, who opened his first CREAM store in San Jose in February 2014, has already signed a lease for his second location, which will open early next year in Cupertino. Additional locations are planned for Milpitas, Los Gatos, and Almaden Valley, California.

“With the success of my first location in San Jose, I felt it was the right time to expand and introduce the high quality product to the rest of the good people of Santa Clara County,” Abudamous says. “I look forward to branding the CREAM name throughout the region.”

The expansion news comes on the heels of CREAM’s announcement a few months ago to further expand its empire through franchising. With eight locations throughout the San Francisco Bay area, company plans call for having 50 franchises operating by the end of 2015 and opening 100 new franchise units annually starting in 2016 and beyond.

“These are exciting times for the CREAM brand, as our sales momentum and increased pipeline of new stores has us positioned for tremendous growth,” says CREAM COO Jim Ryan. “Our franchisees are equally passionate about expanding the brand's presence and recognize the big opportunities that lie ahead. We expect each new store to quickly become a favorite gathering place for local families and friends."

CREAM, which is an acronym for “Cookies Rule Everything round Me,” offers a menu of 20 ice cream flavors and 20 cookie flavors and as many as 24 topping that customers can mix and match, as well as vegan and gluten-free options. While the ice cream sandwiches are the main draw, CREAM also has milkshakes, floats, malts, scoops of ice cream, and other baked goods, such as The Cream Taco, a taco shell–shaped waffle cone.

“For potential franchisees, CREAM is set apart from all other treat franchises with a niche concept, premium products at an affordable price, great service and a fun and inviting atmosphere,” Ryan says. “With the price of one of CREAM’s ice cream sandwiches at $2.99, we are set up to fit the budgets of treat-loving consumers during any economic climate.”

With a franchise fee of $30,000, the total investment to own and operate a CREAM locale, which averages a 1,200-square-foot format, ranges from $196,000 to $412,000.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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