Industry News | October 5, 2015

CREAM Shrinks Iconic Ice Cream Sandwich with Minis

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CREAM, a San Francisco–based dessert franchise that specializes in high-quality ice cream sandwiches and other confections, will launch new mini ice cream sandwiches, a bite-sized version of the company’s popular original ice cream sandwiches.

Starting October 6, the mini ice cream sandwiches will appear on CREAM menus at all locations for $1.99. Mini ice cream sandwiches will initially launch only using CREAM’s original Chocolate Chip cookie, but all flavors of super-premium ice cream and toppings can be used to customize to a customer’s personal taste.

“We understand that our original ice cream sandwiches do not skimp on the size and rest assured, they aren’t going anywhere, but we wanted to give our customers the opportunity to create their own smaller sandwiches,” says CREAM President and COO, Jim Ryan. “It makes for a lighter dessert but also gives our customers another opportunity to mix-and-match the near endless varieties of our ice cream sandwiches.”

CREAM, which is an acronym for “Cookies Rule Everything Around Me,” offers a menu of 20 ice cream flavors and 16 cookie flavors and as many as 15 toppings that customers can mix and match, including vegan and gluten-free options. While the ice cream sandwiches are the main draw, CREAM also has milkshakes, floats, malts, scoops of ice cream, and other baked goods, such as “The Cream Taco,” a waffle cone shaped like a taco loaded with ice cream and toppings.

CREAM currently has 21 locations open and operating throughout California and Las Vegas, with plans to expand its national footprint over the next several years. According to Ryan, 30–40 new CREAM stores will open in 2016.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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