Creamistry—a California-based franchise chain that specializes in made-to-order liquid nitrogen ice cream using all-natural and organic ingredients—is set to continue its Dallas expansion with the opening of the fifth location owned and operated by Aamir and Aazim Rajani and Zeshan and Farhan Somani.

The new ice cream shop, located at 2301 N. Akard St., is slated to open Saturday, April 27th. It joins the team’s other Dallas-area locations in Addison, Lower Greenville, Las Colinas and Southlake.

“It’s been an incredible experience growing Creamistry in Dallas,” Aamir says. Seeing customers come again and again reinforces that we provide a high-quality product and a worthwhile experience. The product and experience is what is really comes down to when we think about why we have been able to grow so quickly. The fifth location is a huge milestone, and we are looking forward to what comes next.”

After relocating from Los Angeles to Dallas, Aamir and Aazim joined their family, Zeshan and Farhan, in opening the first Creamistry in the Dallas area. Since the first location opened in December 2017, four more locations have followed in various neighborhoods throughout the city. The family’s experience in real estate, corporate finance and exposure to franchising has propelled accelerated growth in the area.

Here’s how Creamistry works: Customers choose a portion size, then an ice cream base (premium, organic, vegan coconut, vegan cashew, or non-dairy sorbet), one of various flavor options, and then toppings from a list of 30+ options that include candy, cookies and cereal, fruits, and sauces. The ice cream is made right before the customer with billowing smoke thanks to the flash-freezing process. When the liquid nitrogen (-321° F) hits the base it freezes so fast that ice crystals don’t have a chance to develop, resulting in a decadently rich and luxuriously creamy ice cream with virtually no overrun.

“Everybody loves ice cream. It’s just one of those things that puts smiles on everyone’s face and Creamistry is no different. But the ice cream that we serve most certainly is,” said Yim. “It does not get any fresher; it’s all made right in front of you. We handcraft every scoop. It’s like a factory just for you, one scoop at a time.”

A visit to Creamistry however is about more than just ice cream—it is a feast for all senses.

Customers are greeted by innovative touches like the flat screens adorning the walls, the chemical flasks, and the liquid nitrogen tanks in-store. Yim knows this adds to the whole experience and keeps customers coming back – “It’s the cool factor. It’s a hotspot, just a really cool place to be and hangout.”

The local growth comes at a time when Creamistry continues to rapidly expand its national and international footprint. Today, there are about 60 locations open and operating in six states, with more than 200 additional locations in various stages of development worldwide.

Emerging Concepts, Fast Casual, News, Creamistry