Creamistry—a California-based chain that specializes in made-to-order liquid nitrogen ice cream using all-natural and organic ingredients with more than 60-plus flavors and toppings—has announced the opening of a new location slated for mid-December in Houston’s Town & Country Village.

The new store, located at 791 Town & Country Blvd. Suite 140, will be owned and operated by Mohammed Albanaa and James Alaskare.

“I am thrilled to expand Creamistry’s presence in the Houston area,” says Albanaa, a former Civil Engineer. “The brand has seen exponential growth nationally—with Creamistry’s premium-quality product and large variety of flavors and toppings, I am confident that the local community will love it.”

After recently moving to Houston, both owners decided to stop by a local Creamistry and try the product. Alaskare and Albanaa instantly fell in love with the concept and the customizable combinations. Having already signed a contract for a second location within Houston City—which is slated to open early next year—they ultimately plan to open at least three locations over the next two years.

Creamistry was founded in 2013 after founder Jay Yim was first introduced to liquid nitrogen ice cream when he spotted a street vendor making it during a trip to South Korea in 2003. Born into a family of Korean bakers, Yim and his wife, Katie, made their first homemade ice cream using liquid nitrogen with the help of his father as the quality control “chemist.” Over the next two years, the team experimented with over a hundred flavors and combinations, the best of which eventually became an integral part of Creamistry’s menu today.

“As we continue to expand our presence nationally, it’s crucial to find the right franchise partners who are deeply passionate about the brand and are excited to promote our hand-crafted premium product,” adds Yim. “We couldn’t be more excited about this partnership. Mohammed and James are incredibly hardworking individuals with extensive business backgrounds and we are confident their location will thrive in Town & Country Village.”

Here’s how Creamistry works: Customers choose a portion size, then an ice cream base (premium, organic, coconut, or non-dairy sorbet), one of 30+ flavors, and then toppings from a list of 35+ options that include candy, cookies and cereal, fruits, and sauces. The ice cream is made right before the customer with a lot of billowing smoke thanks to the flash-freezing process. When the liquid nitrogen (-321° F) hits the base it freezes so fast that ice crystals don’t have a chance to develop, resulting in a decadently rich and luxuriously creamy ice cream with virtually no overrun.

Fast Casual, News, Creamistry