Creamistry – a California-based chain that specializes in made-to-order liquid nitrogen ice cream using all-natural and organic ingredients with more than 60 flavors and toppings – has announced the opening of a new location in Redondo Beach.

Located at 417 N. Pacific Coast Highway Suite 101, the new location is slated to open in September and will be owned and operated by Rafiq and Aneela Velji, who ultimately plan to open at least three locations total in the area over the next several years.

“We’re thrilled to bring Creamistry to Redondo Beach,” says Rafiq. “People love having the ability to create their very own ice cream creations. Creamistry’s large menu, combined with the variety of toppings from candies and cereals to fresh fruit and sauces, make for endless combinations that will fulfill any ice cream need. We are confident that the Redondo Beach community will fall in love with our delicious ice cream.”

Here’s how Creamistry works: Customers choose a portion size, then an ice cream base (premium, organic, vegan coconut, or non-dairy sorbet), one of 30+ flavors, and then toppings from a list of 35+ options that include candy, cookies and cereal, fruits, and sauces. The ice cream is made right before the customer with a lot of billowing smoke thanks to the flash-freezing process. When the liquid nitrogen (-321° F) hits the base it freezes so fast that ice crystals don’t have a chance to develop, resulting in a decadently rich and luxuriously creamy ice cream with virtually no overrun.

Creamistry was founded in 2013 after founder Jay Yim was first introduced to liquid nitrogen ice cream when he spotted a street vendor making it during a trip to South Korea in 2003. Born into a family of Korean bakers, Yim and his wife, Katie, made their first homemade ice cream using liquid nitrogen with the help of his father as the quality control “chemist.” Over the next two years, the team experimented with over a hundred flavors and combinations, the best of which eventually became an integral part of Creamistry’s menu today.

No strangers to the entrepreneurial field, for 21 years, the Velji’s have owned and operated multiple fine jewelry shops throughout the community. The couple now looks to expand their business portfolio with the opening of their first Creamistry location.

“We couldn’t be more excited to welcome Rafiq and Aneela to the Creamistry team,” says Yim. “We’re always looking for franchisees who share our values and mission, and Rafiq and Aneela most certainly fit into that category. They will play an instrumental role in further establishing our brand in the local marketplace.”