When Crest Foods CEO, Ziad Dalal, sketched out the Nestlé Toll House Café by Chip concept on a napkin, he thought he might have a revolutionary idea. As Crest Foods celebrates its 20th anniversary, Nestle Toll House Café by Chip continues to sell sweetness with its freshly baked confections, ice creams and specialty coffees.
“We knew we had created something magic on the first day we opened,” says Dalal. “It has been an exciting journey for Crest Foods—our hard work has paid off and I look forward to continuing to grow the concept.”
Dalal originally owned Frulatti Café and Bakery and eventually developed the idea for a cookie store. In 1998, he presented his idea of a quick-service café with cookies as the main menu item to the Nestlé Toll House team. The first Nestlé Toll House Café by Chip opened in Stonebriar Mall in Frisco, Texas in 2000.
“We continue to polish our original idea that has led us to such great success,” says Dalal. “We’ve been fortunate enough to attract great franchise partners and a top-of-the-line support system. When we opened our 50th location and then opened internationally, I knew we were onto something big.”
Nestlé Toll House Café by Chip has been featured on The Today Show with Kathie Lee and Hoda, Good Morning America and Fox & Friends. The cafes serve freshly baked cookies, customized cookie cakes, a wide assortment of freshly baked confections, ice creams, specialty coffee and cold beverages. It is also a delicious lunch option thanks to its savory offerings including paninis, wraps and flatbreads.