Just how fresh is Culver’s Fresh Frozen Custard? Is it really made at Culver’s?
Culver’s answers these real guest questions in its latest TV spot after extensive research showed that many people aren’t aware that its Fresh Frozen Custard is made in small batches throughout the day, at each of its more than 650 restaurants.
With an average of 12 batches made every day at each restaurant, which adds up to more than 7,800 fresh batches of frozen custard made daily.
“We call it Fresh Frozen Custard for a reason,” says Julie Fussner, vice president of marketing at Culver’s. “Having an opportunity to let one of our team members talk about how our frozen custard is slow-churned right in front of our guests’ eyes and handcrafted with a little love is pretty sweet.”
As in all of Culver’s TV spots, the brand features real people, real ingredients and real reactions to tell the story of Culver’s Fresh Frozen Custard-making process. The True Blue Crew team member featured in the TV spot is Brianna from the Culver’s of Frankfort, Illinois, and she is joined by Culver’s co-founder Craig Culver.
Culver’s will continue to have fun educating guests throughout the summer about the freshness of its frozen custard with a sweepstakes and contest.
Name Our Custard Machine Sweepstakes
Lucky No. 7 Contest
This year , Culver’s is creating six new Flavors of the Day, and we want our guests’ help inspiring what the seventh new Flavor of the Day could be. From July 2 to July 22, guests can enter their ideas for consideration.