Industry News | December 17, 2008

Cup of Joe for a Joe

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With the introduction of Cup of Joe for a Joe, Green Beans Coffee is giving everyone an opportunity to express their support for U.S. men and women in uniform through the simple act of buying a cup of premium organic coffee and having it delivered along with their own personalized message of thanks to a soldier serving overseas.

For little more than the spare change in one's pocket plus a few minutes of time, visitors to Green Beans Coffee's Web site can brighten the day and send a little bit of home to a soldier deployed overseas. And in keeping with its continued commitment of service to our troops, Green Beans Coffee will contribute a portion of every purchase for Cup of Joe for a Joe to worthy service organizations that support disabled soldiers, military families and young Americans.

According to Jason Araghi, CEO of Green Beans Coffee Company, the Cup of Joe For A Joe program touches on one of the fundamental principals of Green Beans Coffee and its core values:

"Green Beans Coffee was founded in 1996 with the mission that every soldier and civilian serving their country away from home deserves a morale boost and an improvement in their quality of life. Our cafes have become a haven to get away from the stresses of the environment they are in, even if it's for only fifteen minutes a day. Supporting these men and women, we believe, is patriotic and apolitical."

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