Industry News | July 12, 2011

For the Cure: Itsy Bitsy, Teeny Weeny, Yellow… CUPS Bikini?

CUPS Frozen Yogurt Your Way, the beach-themed self-serve fro-yo concept, will introduce the inaugural CUPS bikini at 6 p.m., Thursday, July 14, at the store’s location in Clifton, New Jersey (The Promenade Shops at Clifton, 852 Route 3, Clifton, New Jersey).  Briella Calafiore and Jacquelina Bianchi, from Style Network’s top-rated TV show Jerseylicious, will unveil and model the new bikinis.

Created and designed by New York-based fashion designer Shelly LeSun, the limited edition CUPS bikini is a classic polka dot triangle top bikini with contrasting striped ties featuring an eclectic clash of colors and prints.

The CUPS bikini is priced at $40 and is only available at CUPS Frozen Yogurt Your Way in Clifton beginning at 6 p.m., July 14.  All proceeds of the CUPS bikini will benefit Susan G. Komen for the Cure North Jersey. 

Designed with functional support in mind, the CUPS bikini will ensure a perfect fit for a broad range of figures. The bikini is made in high quality nylon/spandex blend fabric, which includes a fully lined interior for an optimal fun in the sun, movement, and water content protection. 

“We are proud to partner with Susan G. Komen for the Cure North Jersey, and to be able to raise money for such an important cause – breast cancer awareness,” says Rick Barbrick, president and COOof The Briad Group, and CUPS co-founder.




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