Curry Up Now, the nation’s largest and fastest growing Indian fast casual concept best known for its Tikka Masala Burritos and other creative Indian eats, is continuing its “Roll it Forward” initiative with a burrito donation drive in honor of Veterans Day. Guests can add one or more $12 Donation Burritos to their cart when ordering from Curry Up Now’s app, or by donating in bulk via the website. Curry Up Now will match every burrito donated through October 31 and deliver the burritos to veteran and active duty-focused organizations in the communities surrounding their restaurant locations on Veterans Day, November 11. 

Curry Up Now launched its Roll It Forward campaign earlier this year as a means for giving back to deserving groups in their community in the best way they know how – through food. In the spring, Curry Up Now and its guests collected nearly 1,000 burritos for healthcare workers on the frontlines battling the COVID-19 crisis and donated them to hospitals close to their restaurants in California, Utah, Georgia, and New Jersey.

“We are extremely thankful for our veterans and active duty military, and all of their contributions in keeping us safe,” said Akash Kapoor, founder and CEO of Curry Up Now. “The Roll it Forward initiative is our way of saying ‘thank you’ to so many deserving heroes, and because of the generous response we received when we launched this campaign earlier this year, we have no doubt that our guests and the public will show the same appreciation for our veterans and military.”