Curry Up Now, the Bay Area-based fast casual known for its innovative approach to traditional Indian cuisine, has just finalized franchise deals to bring the budding concept to Atlanta, Georgia, and Sacramento, California. Both franchisees are in the early stages of scouting real estate options in their respective cities and hope to open their first locations by the end of the year.
“Because of our proximity to the Bay Area, we’ve been able to closely watch Curry Up Now’s rapid growth from a single food truck to six brick and mortar stores,” said David Leuterio, franchisee for the Sacramento market. “We believe that the recent momentum and widespread recognition the concept has received makes it an opportune time to introduce the brand to Sacramento.”
In the last six months alone, Curry Up Now has been recognized by a number of the industry’s top publications for its innovative approach to Indian cuisine and position to grow in the marketplace. The concept was featured in QSR’s ‘40 Under 40,’ Fast Casual’s ‘Top 100’ list.
“Atlanta has a great up-and-coming food scene, but no one is doing Indian the way Curry Up Now is,” says Atlanta franchisee, Hemant Suri. “When we heard about Curry Up Now and saw what they were doing, we knew we had to be the first ones to bring the brand and their unique and innovative cuisine to Atlanta.”
Experts in the hospitality industry project that Indian food will continue to be the fastest growing ethnic food segment in the U.S., making room for Curry Up Now to solidify its position as the largest and fastest growing Indian fast casual restaurant in the nation. The concept has been setting itself up for franchised growth over the last year, through its partnership with franchising development company, Fransmart, and attracting funding from recognized restaurant growth investors, Kitchen Fund. Curry Up Now also acquired competing Indian fast casual brand, Tava Kitchen, and implemented several practices that will standardize and simplify food processes as additional franchised locations develop.
Founded in 2009 by husband and wife duo, Akash and Rana Kapoor, and co-founder Amir Hosseini, Curry Up Now takes traditional Indian flavors and presents them in a friendly, recognizable format. Their menu fan-favorites include the Tikka Masala Burrito, Deconstructed Samosa, Sexy Fries, and Naughty Naan, along with more traditional Indian street foods offerings like Pani Puri, Marwari Kachori Chaat, and Papdi Chaat. Not only does the menu feature innovative dishes, but the concept prides itself on offering all-natural, never frozen, gluten-free curries, chutneys and sauces; cage-free eggs; local, organic produce and dairy products; and protein options that are halal, naturally raised, and free of antibiotics and hormones.
Curry Up Now is partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. The concept is currently looking for experienced multi-unit foodservice operators to develop franchise territories in top 40 major media markets across the U.S.
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