Industry News | May 24, 2017

Curry Up Now Partners with Fransmart to Propel Expansion

Bookmark/Search this post
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

On the heels of announcing Curry Up Now’s purchase of Tava Kitchen and securing their place as the nation’s largest fast casual Indian restaurant chain, Curry Up Now announces the hiring of Fransmart to expand Curry Up Now restaurants across North America. The Indian fast-casual and food truck chain will begin franchising later this year.

“We’re excited to partner with Fransmart and to benefit from their remarkable success growing brands like 5 Guys, QDOBA, and The Halal Guys. Their track record and expertise will be instrumental in helping us achieve our goal of becoming the worldwide leader in the fast-casual Indian category,” says Akash Kapoor, CEO of Curry Up Now.

Founded in 2009 by husband and wife Akash and Rana Kapoor along with partner Amir Hosseini, Curry Up Now provides customers with a comfortable and inviting environment to enjoy creative, innovative, and accessible Indian cuisine. The menu is designed to appeal to all customers, whether familiar with Indian food or not. Partnering with Fransmart will allow this delicious and approachable concept to expand throughout the nation. Curry Up Now has five stores currently with one more slated to open in a few weeks in the Bay Area and four food trucks in California, along with two craft cocktail bars called Mortar & Pestle bar attached to the more fine casual San Jose and San Mateo locations.

"Indian fast-casual is an emerging segment with no clear leader yet. By creating a fun and approachable concept which draws in Indian and non-Indian consumers, and incorporating operations ready to scale to 1,000-plus units across the country, Curry Up Now is effectively positioned to do what PF Chang’s did for Asian and Chipotle did for Mexican,” said Dan Rowe, CEO, Fransmart.

Curry Up Now is looking for franchise partners to help introduce its menu to customers in major markets across the country. Fransmart serves as Curry Up Now’s exclusive franchise development partner.

Current Locations:

San Francisco

659 Valencia Street

San Francisco, CA 94110

 

Oakland

1745 San Pablo Ave

Oakland, CA 94612

 

San Mateo

129 South B Street

San Mateo, CA 94401

 

Palo Alto

321 Hamilton Avenue

Palo Alto, CA 94301

 

San Jose

3250 Zanker Rd. #30

San Jose, CA 95134

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.