Curry Up Now has secured its first Sacramento storefront at 1610 R Street in the Ice Blocks retail center. The area is part of Midtown Sacramento’s largest cluster of boutiques, cafes, and restaurants, to which Curry Up Now will add its unique and innovative Indian eats. The Ice Blocks location is the first of five stores planned for Sacramento County by franchisee and local native, David Leuterio, who has sights set on opening doors in summer 2019.
“Ever since I first tried Curry Up Now, I knew I needed to bring it to the Sacramento area. I’ve lived here most of my life and watched the food scene evolve over the years, and I know it’s craving a concept like Curry Up Now,” says Leuterio. “I’ve always been a fan of Indian food, but I’ve had a difficult time getting my friends who weren’t accustomed to the cuisine to try it. With items like Tikka Masala Burritos and Sexy Fries, Curry Up Now makes it easier than ever to bring the cuisine to both experienced and first time diners.”
“Sacramento is one of our most requested cities to open a location,” says Akash Kapoor, founder and owner of Curry Up Now. “Over the years, we’ve looked at expanding here with corporate stores, but when I met the Leuterios, I was convinced. Their passion for our brand and their experience and success in the food business make them the perfect partners to help us grow in the Sacramento area.”
Curry Up Now was founded in 2009 by husband and wife duo, Akash and Rana Kapoor, and ably supported by co-founder and Senior VP of Operations, Amir Hosseini. Curry Up Now began as a food truck and quickly started opening fast casual restaurants around the San Francisco Bay Area. Today, Curry Up Now currently operates three food trucks and six corporate brick-and-mortar locations, two of which also house the brand’s craft cocktail bar concept, Mortar & Pestle. From the beginning, the brand has been known for taking traditional Indian flavors and presenting them in friendly, recognizable formats. Their menu fan-favorites include their iconic burritos, quesadillas dubbed ‘Quesadillix,’ Deconstructed Samosa, Sexy Fries, and Naughty Naan, as well as a Street Snacks menu and traditional Indian Street Food menu. Ingredients are clean and sourced from local vendors whenever possible, and the menu is designed to support alternative diets, in an effort to accommodate all guests no matter their dietary preferences.
In 2018, Curry Up Now solidified multi-unit franchise deals in nearly every major region in the country, including the West Coast, Northeast, South, and the Mountain States. The brand has around 50 franchised and corporate stores in development nationwide and pending franchise deals in over 13 states. They anticipate another 100 units in development by year’s end, with an additional 200 in 2020. The new locations currently under development are expected to open in spring 2019 in San Ramon, California; Irvine, California; and Atlanta, Georgia.