Industry News | November 26, 2014

For Cyber Monday, Krystal Rolls Out Collectible Travel Mugs

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The Krystal Company, known in the South for its square burgers, will be quenching guests’ thirst for savings this holiday season. Starting Cyber Monday, December 1, each Krystal restaurant will have an exclusive stock of 100 collectible travel cups available for purchase. The branded travel mug can then be brought to any participating Krystal location for unlimited 40-cent coffee refills through July 1, 2015.

“We wanted to create an offer that appealed to guests who love our coffee as well as those that love Krystal memorabilia,” says Jason Abelkop, chief marketing officer for the Krystal Company. “The unlimited refills coupled with the collectible nature of the cup make this a deal we’re excited to present to our guests.”

Kicking off the season of savings, however, are Krystal’s Black Friday deals. Krystal is inviting guests to “Shop Hard, Not Hungry” on Black Friday with two specials. First, guests can fuel up during breakfast with an Original Scrambler and a small coffee for $1.99. From 10:30 a.m. until close on November 28, Krystal is offering “Penny Pie Friday,” which includes an apple turnover for just one cent with any purchase.

The offers are good at participating locations only, while supplies last.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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