Industry News | July 20, 2016

Dairy Queen Gives Back on 11th Miracle Treat Day

image used with permission.

The Dairy Queen system’s iconic BlizzardTreat takes center stage on July 28 to benefit sick children in local communities. For every Blizzard Treat sold during the 11th Annual DQ Miracle Treat Day on July 28 at participating DQ Grill & Chill and Dairy Queenlocations throughout the U.S., $1 or more will be donated to Children’s Miracle Network Hospitals. CMN Hospitals raises funds and awareness for 170 children’s hospitals across the U.S. and Canada.

The Dairy Queen system is also asking fans to use the power of the selfie to rally around Miracle Treat Day. Fans can purchase their favorite Blizzard Treat and share their support and selfie at #MiracleTreatYourSelfie. University of Kansas Medical Center pediatric patients also are starring on DQ’s social media properties, counting down the days leading up to Miracle Treat Day from DQ’s famed upside down room.

“When a child enters a Children’s Miracle Network Hospital, his or her world is flipped upside down,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation.“We want these children and their families to know how much local communities care about them and want to support them. That’s what they’ll experience in our restaurants on Miracle Treat Day.”

Last year, Dairy Queen operators across the U.S. and Canada raised more than $5 million on Miracle Treat Day for CMN Hospitals. Since 1984, the Dairy Queen system has raised more than $115 million for the charity through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign, and other local initiatives.

Miss America 2016 Betty Cantrell, the national goodwill ambassador for CMN Hospitals, will serve as this year’s honorary spokesperson for DQ Miracle Treat Day. Miss America titleholders have been involved with CMN Hospitals by visiting member hospitals and helping with fundraising activities since 1989.

The featured Miracle Treat Day Blizzard Treat of the Day is Oreo. The Blizzard of the Month for July is M&M Peanut Butter Monster Cookie. All other Blizzard flavors are also available that day.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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