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    Dairy Queen Introduces New Triple Play Blizzard for Baseball Season

  • Industry News March 27, 2018

    Dairy Queen is kicking off baseball season with the introduction of the new Triple Play Blizzard Treat available only in 15 stores, one store in each home team city beginning on March 29.

    The Berkshire Hathaway company will be offering the Triple Play Blizzard Treat only at select DQ and DQ Grill & Chill locations until supplies last in one store in 15 markets listed online at dairyqueen.com/baseball.

    Unlike any Blizzard Treat DQ has ever served, the Triple Play Blizzard Treat looks different than any Blizzard Treat served before and has very limited availability. The delicious explosion of favorite ballpark flavors is capped with unique garnishes; caramel coated peanuts, caramel popcorn brittle and choco chunks are hand-blended together with world famous DQ creamy soft serve, then topped with crunchy pretzel rods and choco drizzled caramel popcorn, to create an unforgettable Blizzard Treat. The special DQ Triple Play Blizzard Treat is available in only one store in each of the 15 home team cities.

    “This is the first time in 50 years that all 30 teams will open on the same day and we are celebrating as only DQ can, with a spectacular baseball-inspired treat created for fans cheering on their teams on opening day. We recommend fans come in quickly because this Blizzard Treat tested off the charts and won’t be available for long,” says Maria Hokanson, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “Our Blizzard Treat innovation team has combined sweet and savory tastes that will bring back memories of baseball and ballparks, whether you still play, played as kid or tagged along as a younger or older sibling to practices and games. That’s something almost all of us can relate to.”

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.