In a salute to Independence Day, the Dairy Queen system is introducing two new Americana-inspired Blizzard Treats, including the iconic brand’s most American treat ever.
The Berkshire Hathaway company will be offering the exclusive Star Spangled Blizzard Treat at participating Dairy Queen and DQ Grill & Chill locations nationwide, while they last, beginning on July 2.
The new Star Spangled Blizzard Treat pops in taste and color while offering two signature DQ treats in one. The Star Spangled Blizzard Treat is red, white and blue through and through, with festive rock candy hand-blended with DQ creamy vanilla soft serve, topped with more signature DQ vanilla soft serve with a curl, blue rock candy and finished with a DQ Stars & Stripes StarKiss Frozen Treat.
Availability of the Star Spangled Blizzard Treat, featured for the July 4th holiday, is limited and available only in the popular mini size while supplies last. Fans who miss out on that Blizzard Treat can enjoy the new OREO Firework Blizzard Treat, the July Blizzard Treat of the Month for all of July. The OREO Firework Blizzard Treat is an explosion of red and blue popping candy mixed with OREO cookie pieces and hand-blended with world-famous DQ creamy vanilla soft serve.
“There’s no sweeter place this summer, and particularly during the Fourth of July holiday week, to celebrate America than at Dairy Queen,” says Maria Hokanson, executive vice president of marketing for American Dairy Queen Corporation (ADQ). “The Star Spangled Blizzard Treat has the ‘wow’ factor. It’s fun, it looks completely different than anything else on our menu, plus it’s delicious and picture perfect. But it won’t be here for long so if fans want to experience our most American treat ever, they should come in now.”