The Dairy Queen system, part of Berkshire Hathaway, has opened a new DQ Treat store at Wola Park Mall in Warszawa, Poland. The opening of this location in Poland represents the 28th country outside of the U.S. and Canada with a DQ brand presence.
Sparrow 4 Sp. Z.O.O. has entered into a long-term franchise agreement with International Dairy Queen and plans to develop 26 DQ Grill & Chill restaurants and DQ Treat stores throughout Poland over the next five years.
“We believe there is an incredible growth opportunity in this region,” says John Gainor, CEO and president of International Dairy Queen Inc. “Our partnership with Sparrow 4 Sp. Z.O.O. has allowed us to launch our brand in Poland. Their wealth of business experience and diverse portfolio across Europe is a huge asset to the Dairy Queen system as we continue to invest and build on our global brand equity.”
The new store offers DQ signature treats and beverages made with DQ’s world famous soft serve ice cream as well as the iconic Blizzard Treat that is served upside down or it’s free, cones, sundaes, shakes and smoothies, and another fan favorite, DQ Cakes. In addition to the full line of treat offerings, DQ will also feature the new delicious signature ciabatta sandwiches.
In addition to the this location, Sparrow 4 Sp. Z.O.O. plans to open two additional locations before the end of the year including a DQ Grill & Chill restaurant at the Wola Park Mall.
The opening of this DQ Treat location in Poland follows the DQ brand’s recent openings over the summer in Kuwait and the United Arab Emirates.
The DQ system has more than 6,600 locations, 1,495 of which are outside the U.S. and Canada.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.