Industry News | July 7, 2015

Dairy Queen Re-Launches in the UAE

image used with permission.

The Dairy Queen system, part of Berkshire Hathaway, has officially re-launched in the United Arab Emirates (UAE) with the opening of a DQ Grill & Chill restaurant. The UAE is now the 26th country outside the U.S. and Canada with a DQ presence.

“Through our partnership with Bajco Gulf LLC, we are bringing our renowned menu and quality service to the residents and visitors of the United Arab Emirates,” says John Gainor, CEO of International Dairy Queen Inc. “We see a tremendous growth opportunity in the GCC (Gulf Cooperation Council) in the Middle Eastern region as we continue to build our DQ global brand presence.” 

Bajco Gulf LLC will open its first DQ Grill & Chill restaurant at the Al Naeem Mall, located in the Ras Al Khamah (RAK) region of the United Arab Emirates as part of a multi-unit development agreement. Bajco Gulf LLC is scheduled to develop a minimum of 20 new locations across the territory over the next five years.

The new restaurant features the full DQ Grill & Chill menu including the fan favorite Flamethrower GrillBurger, chicken strip baskets, sandwiches, and salads. The menu will also include DQ signature treats and beverages, such as the iconic Blizzard Treat, soft-serve cones with the curl on top, sundaes, and DQ Cakes.

The new UAE restaurant opens during the DQ system’s 75th anniversary year.

The DQ system has nearly 6,500 locations, 1,443 of which are outside the U.S. and Canada.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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