Continue to Site

    Dairy Queen Unveils New Tagline

  • Industry News April 10, 2019
    Dairy Queen
    From April 15 through May 19, new flavors and treats are available during DQ 2 for $4 Treat Nights.

    The DQ brand has launched a new tagline—Happy Tastes Good—which exemplifies the heart of the quick-service company. With fresh deals, sweet new treats, and crave-worthy eats that makes any meal feel like an indulgence, the DQ brand is reinforcing that it’s a smile above the rest and a destination for happy moments and memories.

    To celebrate Happy Tastes Good, a variety of delicious items have been added to the DQ treat menu, including:

    • New sundae toppings: Rich Choco Chunks, crunchy Praline Pieces and smooth Midnight Fudge, along with returning favorite Summer Berry, a delightful blend of real raspberries, blackberries and blueberries, all served over world-famous DQ soft-serve with the signature curl on top.
    • New Dreamsicle Dip: To complement the popular chocolate dip, fans can now sink their teeth into a soft-serve cone with a vibrantly colored, creamy orange and vanilla flavored coating.

    From April 15 through May 19, these new flavors and more are available during DQ 2 for $4 Treat Nights, where fans can enjoy any two medium dipped cones or sundaes for $4 after 8 p.m. at participating locations. 

    “We love being at the center of our fans’ happiest memories, whether it’s toasting to a team win, celebrating a birthday or simply treating yourself to make the everyday just a little more special,” says Maria Hokanson, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “Happy Tastes Good is about the joyful moments you experience when you visit one of our restaurants, from the first bite to the last spoonful.”

    Happy Hypothesis

    To prove that the DQ brand really is in the business of happy, ADQ commissioned a national consumer survey, which found that:

    • 69 percent believe that having a Blizzard Treat is a happier way to start the summer than activities such as taking a road trip (43 percent), wearing shorts (40 percent) or cannonballing into a pool (29 percent)
    • 56 percent said dipping a DQ chicken strip into sauce feels like a group hug for your taste buds
    • 53 percent said a trip to a DQ location is as happy as finding $20 in your pocket
    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.