The DQ brand has launched a new tagline—Happy Tastes Good—which exemplifies the heart of the quick-service company. With fresh deals, sweet new treats, and crave-worthy eats that makes any meal feel like an indulgence, the DQ brand is reinforcing that it’s a smile above the rest and a destination for happy moments and memories.
To celebrate Happy Tastes Good, a variety of delicious items have been added to the DQ treat menu, including:
From April 15 through May 19, these new flavors and more are available during DQ 2 for $4 Treat Nights, where fans can enjoy any two medium dipped cones or sundaes for $4 after 8 p.m. at participating locations.
“We love being at the center of our fans’ happiest memories, whether it’s toasting to a team win, celebrating a birthday or simply treating yourself to make the everyday just a little more special,” says Maria Hokanson, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “Happy Tastes Good is about the joyful moments you experience when you visit one of our restaurants, from the first bite to the last spoonful.”
To prove that the DQ brand really is in the business of happy, ADQ commissioned a national consumer survey, which found that:
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