Industry News | February 4, 2015

Decorate Your Own With Friendly’s Crayola Cake

Read More About

Friendly’s Ice Cream, LLC, the operator of over 250 Friendly’s restaurants and a manufacturer of ice cream products distributed in over 7,500 retail outlets, is combining forces with Crayola to introduce a new, one-of-a-kind, premium Crayola Decorate Your Own Ice Cream Cake. Topped with freshly whipped icing, each ice cream cake serves as an edible artist’s canvas that can be customized with packets of blue and red icing, rainbow confetti, and green and yellow sprinkles that are included with every package. Enjoyed by colorful young minds and ice cream enthusiasts who are still young at heart, Friendly’s new Crayola Decorate Your Own Ice Cream Cake is handmade at Friendly’s creamery in Wilbraham, Massachusetts, and contains layers of vanilla and chocolate ice cream separated by chocolate crunchies.

Friendly’s Crayola Decorate Your Own Ice Cream Cake is sold in a single 60 oz. size that serves 12 to 15 guests. “Partnering with Crayola is a perfect fit for Friendly’s,” says John Maguire, president and CEO of Friendly’s. “Whether it’s enjoyed at a birthday party or served as a reward for good grades, together Friendly’s and Crayola have crafted an innovative and delicious ice cream treat that adds an extra amount of fun and creativity to every celebration.”

Retailing for $17.99 to $19.99 per package, Friendly’s Premium Crayola Decorate Your Own Ice Cream Cake is available for purchase in the bakery section of Walmart Supercenters and neighborhood stores nationwide, and will soon be available at all Friendly’s restaurants and at select local grocery stores.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment