Industry News | July 8, 2011

Del Monte Joins Support My Plate as Partner

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Del Monte Fresh Produce, N.A., Inc., has been approved to become a National Strategic Partner with the USDA Center for Nutrition Policy and Promotion (CNPP). Del Monte will join the USDA CNPP and its other National Strategic Partners, in communicating and promoting the Dietary Guidelines for Americans and the My Plate “Make Half Your Plate Fruits and Vegetables” message.

“We are very proud that we have been selected to become a National Strategic Partner with the USDA Center for Nutrition Policy and Promotion,” says Dionysios Christou, Del Monte’s vice president of marketing. “As a leading global supplier of healthful, wholesome, and nutritious foods to consumers of all ages we strongly support the mission of the Center for Nutrition Policy and Promotion.

“Our longtime brand message of ‘Eat Healthy. Live Healthy.’ perfectly exemplifies our commitment to promote the new ‘make half your plate fruits and vegetables’ guidelines by communicating and encouraging the consumption of fresh fruits and vegetables and overall healthy lifestyles. Collaborative efforts like this where government agencies, industry associations, and businesses work side by side, can truly make an impact, and help take control of obesity and chronic diseases caused by poor diets and minimal physical activity.”

Along with promoting nutrition content in the context of the Dietary Guidelines for Americans, Del Monte will also participate in CNPP sessions to develop annual, strategic nutrition promotion plans.

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