Industry News | January 11, 2016

Del Taco Adds 16 Options to 'Buck & Under' Menu

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Del Taco Restaurants Inc. invites guests to satisfy cravings while saving money in the new year with its better-than-ever Buck & Under Menu, offering the very best in value and variety in the quick-service industry. The expanded menu features up to 16 options including the tasty new Chipotle Chicken and Ranch Chicken Rollers, as well as six breakfast items, all made-to-order using fresh ingredients. With an unparalleled range of choices starting at just 59 cents, the lowest starting price in the segment, Del Taco guests never have to settle for less when it comes to value.

“Our guests can always count on Del Taco for awesome variety and great tasting fresh food at an unbeatable every day value. While other restaurants are beginning to reintroduce value-driven promotions with limited variety, Del Taco continues to own this space by offering up to 16 items for a buck and under,” says John Cappasola, executive vice president and chief brand officer. “While our guests love a great value, they also appreciate the quality food they’re getting. The Buck & Under Menu features fresh ingredients not commonly found on value menus, such as handmade pico de gallo salsa, Cheddar cheese grated by hand in our kitchens, marinated chicken grilled fresh in-house, and beans slow-cooked from scratch.”   

In addition to the original Chicken Roller, the Buck & Under Menu now features two new Chicken Rollers, just $1 each and loaded with bold flavors and fresh ingredients like marinated chicken grilled fresh in-house:

Chipotle Chicken Roller: made with freshly grilled, marinated chicken, spicy Jack cheese, and creamy chipotle sauce rolled in a warm tortilla

Ranch Chicken Roller: made with freshly grilled, marinated chicken, with creamy ranch sauce and spicy Jack cheese rolled in a warm tortilla

Original Chicken Roller: made with freshly grilled, marinated chicken, spicy Jack cheese, and tangy green sauce, rolled in a warm flour tortilla

With unmatched value and variety, guests can purchase all 16 items on Del Taco’s Buck & Under menu for under $15. Recently rated “Best Value for Your Money” by the nation’s leading consumer review publication, the extension of Del Taco’s Buck & Under Menu is part of the brand’s continued commitment to provide guests with UnFreshing Believable food for a great value at the speed and convenience of a drive thru. The popular menu features classic Mexican favorites cooked fresh daily like Mini Quesadillas, CrunchTada Tostadas, half-pound Bean & Cheese Burritos, and Double Beef Classic Tacos; refreshing drinks including Strawberry Lemonade and Gold Peak Iced Tea; as well as six craveable breakfast items.

Del Taco invites guests to try the delicious, new Chipotle Chicken Roller or the Ranch Chicken Roller for free when they sign up for Del Taco’s Raving Fan eClub. Offer also valid for current eClub members.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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