Del Taco today announced that Tom Johnson has joined the company as director of consumer insights, a new position for the Mexican quick-serve chain.

Johnson is responsible for developing and executing research plans, tools and processes for Del Taco’s business growth. Johnson reports to Peter Honer, vice president, business insights and planning.

Before joining Del Taco, Johnson spent 10 years with Lieberman Research Worldwide including serving as assistant general manager of the Orange County office where led research projects for quick-serves and other clients. Johnson holds a bachelors degree in marketing from CSU, Fullerton.

“Tom adds a strong research and analytical depth to our insights team, which is working to help Del Taco build an even greater connection with customers,” says Pete Honer, vice president business insights and planning at Del Taco.

News, Del Taco