Del Taco Restaurants is expanding its New Mexico presence with five new locations, two recently opened and three in development. Building upon the brand’s success in the southwestern United States, Del Taco opened a new restaurant in Farmington last year, then in Alamogordo in July, and is slated to open in Clovis, Gallup, and Las Vegas, New Mexico, for a total of 10 units in the state.
Longtime franchise partner, QK Holdings, which has an impressive 16-year history with the brand is leading the New Mexico expansion efforts. “Del Taco is the only restaurant where guests can enjoy freshly prepared tacos and burritos at the same drive-thru that’s serving up delicious American favorites like burgers, fries, and shakes,” says Doug Koch, CEO of QK Holdings and Del Taco franchisee. “We’ve been operating in New Mexico since 2000, and the changes the brand has been making recently, from new menu platforms to a heightened focus on fresh prep, are really resonating with guests and improving our bottom line.”
The Mexican quick-service category is one of the fastest growing sectors in the industry and Del Taco has carved out its own space in the segment. By combining the traditional convenience and value of a quick serve with the fresh preparation and quality on par with fast casual, Del Taco resonates with a broad demographic. Adding to the wide appeal is the brand’s unique barbell menu approach, offering both premium product platforms like Epic Burritos, as well as the Buck & Under value menu which features the most variety at the lowest prices in the industry.
“With 16 solid consecutive quarters of company owned same store sales growth, Del Taco is thriving and garnering national attention from consumers who are eager for Del Taco to open in their hometowns,” says Laura Tanaka, director of franchise development. “Our year-over-year sales increases prove there is a real demand for a [quick-service-plus] experience like Del Taco, where guests don’t have to choose between value and quality, but can have both with the added convenience of a drive thru. We’re in an exciting growth mode.”
