For the past several years, the concept of ghosting—when someone cuts off all communication without explanation—has become an everyday phenomenon. More than a year ago a certain tostada like menu item, described as a Mexican Pizza, disappeared from a major Mexican fast food chain and fans took to social media and other online platforms en masse to air their grievances. Their requests went unanswered leaving hundreds of thousands of consumers hangry, sad and GHOSTED.
Del Taco Restaurants is offering emotional and culinary support to these disappointed fans via a Mexican Pizza Ghosted Support Hotline at 1-877-3-Ghosted. Fans can call the line 24/7 to receive guidance, inspiration and a restitution for being wronged in the form of an exclusive promo code fora Buy One Crunchtada, Get One Free from Del Taco through May 20.
Del Taco hopes to fill the Mexican Pizza void with not just one, but three Crunchtadas offering more toppings variety, more flavor, and more value stacked on top of a large 6 1/2 inch freshly fried tortilla:
$1 Crunchtada Tostada – A thick, wavy, crunchy corn shell is layered with slow-cooked beans made from scratch, our signature tangy Salsa Casera, crisp lettuce, and freshly grated cheddar cheese. Just $1 on the Del’$ Dollar Deal$® Menu.
$2 NEW Queso Beef Crunchtada – A thick, wavy, crunchy corn shell is layered with slow-cooked beans made from scratch, seasoned beef, Del Taco’s signature creamy Queso Blanco, freshly grated cheddar cheese, and topped with chopped fresh diced tomatoes.
$3 NEW Chicken Guacamole Crunchtada – A thick, wavy, crunchy corn shell is layered with slow-cooked beans made from scratch, grilled marinated chicken, creamy ranch sauce, crisp lettuce, freshly grated cheddar cheese, chopped fresh diced tomatoes, and topped with fresh house-made guacamole.
“Del Taco is more than happy to fill the Mexican Pizza void and meet the obvious pent up consumer demand,” says Tim Hackbardt, Del Taco’s Chief Marketing Officer. “However, instead of just meeting expectations with a single Crunchtada we went further by offering a variety that will appeal to vegetarian, beef, and chicken fans. All three Crunchtadas highlight our [quick-service restaurant-plus] positioning with quality ingredients like our fresh house-made guacamole, fresh from scratch slow-cooked beans, and signature Queso Blanco while offering guests best in class value for the money on top of a large 6½” inch freshly fried tortilla.”
Since there’s no better way to show a ghoster you’ve moved on than flooding the ‘Gram with fun loving photos, Del Taco has created the perfect prop. Beginning Monday, May 24, Del Taco will be releasing limited edition Crunchtada Pool Floaties available online at the Del Taco Webstore to crown this season the summer of Crunchtada love.
For more information about Del Taco, and how to find Crunchtadas near you, visit deltaco.com/ghosted for more information. To reach a representative for moral support from prior ghosting experiences, dial 1-877-3-Ghosted.
