Del Taco Introduces New Menu Featuring Cholula Hot Sauce

    Industry News | October 7, 2020
    Del Taco and Cholula Hot Sauce.
    Del Taco
    aking the main stage is the $1 Crispy Chicken Cholula Taco.

    Del Taco is introducing a slate of new menu items featuring Cholula Hot Sauce, one of America’s most popular and authentic hot sauce brands. Taking the main stage is the $1 Crispy Chicken Cholula Taco and the $5 Epic Cholula Crispy Chicken Burrito, which builds on Del Taco’s successful crispy chicken items launched earlier this year.

    To promote the new Cholula menu items Del Taco has enlisted the hair metal band they discovered with enough passion for hairspray, leopard print spandex and Cholula Crispy Chicken Tacos to fuel its rise to stardom. CRYS///P TYGER will make its debut Monday, October 12. Follow Del Taco on Instagram, Twitter and Facebook for some spicy guitar licks to promote the new Cholula menu items.

    “We’ve received an incredible response and strong customer demand for our Crispy Chicken since introducing it to our permanent menu this summer. We want to build on that momentum by giving our fans even more crave-worthy flavor options, and what better way to do so than with an iconic hot sauce brand collaboration,” says Tim Hackbardt, Del Taco’s Chief Marketing Officer. “Cholula and tacos are made for each other, but it is amazing poured on just about everything else and that’s why we have it in a burrito, on loaded fries, and in our breakfast rollers with eggs and cheese.”

    Known for its bottle with the iconic wooden cap, representing the craftsmanship behind the product, Cholula is among the most loved and fastest growing hot sauce brands in the U.S. Each of the Del Taco menu items incorporates Cholula to complement the flavor profiles, ranging from Crispy Chicken to loaded crinkle cut fries to the egg and cheese roller. Del Taco is offering multiple options to treat Cholula fans during different eating occasions.

    “We are excited to add Cholula’s unique spices and flavor to Del Taco’s successful Crispy Chicken lineup,” adds Miguel Leal, Cholula Food Company’s Chief Marketing Officer. “Del Taco’s fantastic new menu items are a perfect extension of the Cholula flavor that our loyal consumers have come to know and love.”

    The new Del Taco Cholula menu is available at participating locations starting October 8, and includes the following items, two of which are on Del’s Dollar Deals value menu:

    Cholula Crispy Chicken Taco: Crispy chicken strip, crisp lettuce, freshly grated cheddar cheese, spicy Cholula Original Hot Sauce, in a warm flour tortilla.

    Epic Cholula Crispy Chicken Burrito: Loaded with crispy chicken strips, fresh romaine and iceberg lettuce blend, sour cream, fresh diced tomatoes, crispy tortilla strips, and spicy Cholula Original Hot Sauce wrapped in a warm, oversized flour tortilla.

    Cholula Loaded Fries: Crinkle-Cut Fries topped with spicy Cholula Original Hot Sauce, seasoned beef, freshly hand-grated cheese, sour cream, diced onions, and chopped cilantro.

    Cholula Egg & Cheese Breakfast Roller: Scrambled eggs, freshly grated cheddar cheese, spicy Cholula Original Hot Sauce, in a warm flour tortilla.

    Cholula Chorizo Breakfast Roller: Scrambled eggs, freshly grated cheddar cheese, spicy Cholula Original Hot Sauce and chorizo sausage, in a warm flour tortilla.

    Cholula Bacon Breakfast Roller: Scrambled eggs, freshly grated cheddar cheese, spicy Cholula Original Hot Sauce and crispy bacon, in a warm flour tortilla.

    Also this month, Del Taco is celebrating Tacoberfest and rewarding fans with a different FREE menu item each weekend via the Del Taco app with any purchase. On Saturday, October 10, fans can redeem a free Cholula Crispy Chicken Taco via the Del Taco app with any purchase. Download the Del Taco app to access special offers.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.