Fresno, CA—June 5, 2002—Del Taco announced yesterday the opening of its 400th restaurant, the first of 14 restaurants planned for Fresno, California. In its first 24-hours, the restaurant served nearly 2,000 customers with gross sales of $8,000 and gave away more than 1,000 free tacos in a grand opening promotion.
"Fresno is a new and exciting market opportunity for Del Taco and we really see how hungry consumers there are for Del Taco. We’re pleased to open our 400th unit in Fresno and become a part of the community," said Ron Petty, president of Del Taco, Inc "With 400 units open now, we are gaining the critical mass that gives Del Taco stronger brand recognition in every market we operate and gives our customers more opportunities to have their favorite foods wherever they travel."
The Fresno restaurant, located at 3867 West Shaw, is owned by franchisee Frank Tumminello who also opened the Bakersfield market for Del Taco. Fresno is a key market for Del Taco because it links Southern California and Northern California markets.
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