Del Taco opened a new location in South Carolina as part of a recently signed multiunit development agreement. The brand’s mission of bringing fresh, made-to-order Mexican and American favorites at an unbeatable value to guests in the Southeast, continues with the March opening of the new Del Taco location in Columbia, South Carolina.
This newest development deal is with Flavors Group LLC, a family-operated franchise team with a background in wholesale and convenience store franchising, including several restaurants located within their convenience stores. The Columbia, South Carolina, Del Taco location is a freestanding restaurant and the group has committed to opening several more stores in Lexington and Richland counties over the next few years.
“Del Taco’s consistent record of stable financials and new market success gives us tremendous confidence that the brand will thrive in South Carolina,” says Shetal Patel, franchisee and California native who’s always been a big fan of Del Taco. “With over 10 years of franchise experience, we were looking to diversify our portfolio and recognized that Del Taco is a fast-growing favorite with unique differentiators that set it apart from competitors in the space; and introducing the beloved brand and products to a new territory was a very attractive business opportunity.”
The Mexican quick-serve category is one of the fastest growing industry segments, and Del Taco attracts a broad customer base across age groups, income levels, and demographics. Having recently transitioned into a public company, Del Taco is poised for significant growth and there has never been a better time to invest in the brand. With a focus on product innovation and a commitment to elevating the quick service experience by meeting guest demands for quality food at an unbeatable value, Del Taco owns an exciting space in the industry that strongly resonates with consumers.
“Backed by a rich 50-year legacy and a proven business model, we’re eager to share our knowledge and resources to help our franchisees achieve sustainable success,” says Laura Tanaka, director of franchise development. “Del Taco is seeking qualified franchise partners, like the Patel family, to grow with us during this very exciting time for the brand.”