Industry News | December 21, 2015

Del Taco Opens Three New Units in Pacific Northwest

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Del Taco Restaurants Inc., a leader in the Mexican quick-service category, announced that two new franchise restaurants, located in Medford, Oregon, and Boise, Idaho, are now open. This continued growth in the Pacific Northwest is in line with Del Taco's ongoing commitment to bring fresh, quality Mexican and American favorites for an unbeatable price to guests across the country.

With his success as an operator of four additional Del Tacos in Oregon, including the first Medford location, Gary Winnen, CEO of Cactus Enterprise LLC, decided to open a second Del Taco, complete with a drive-thru in his hometown of Medford.

"It's exciting to be a part of the growing Del Taco brand," Winnen says. "Our success is a direct reflection of the unparalleled support the company provides to its franchisees, and a result of serving fresh, made-to-order menu items at a fantastic value."

This opening marks the third Boise location for Mark Miller, the CEO of 3 Brothers Restaurants and the 10th Del Taco he has grown to own within the last seven years. Miller, whose current Del Taco stores are located in Oregon, Washington, and Idaho, has a goal to open one to two locations every year.

"Del Taco is one of the few quick-service brands that values food quality and represents a true upgrade to the traditional fast food experience," Miller says. "This brand differentiator along with the potential to grow significantly in a market with limited stores, sets franchisees up for success."

The Mexican quick-service category is one of the fastest growing industry segments, and Del Taco attracts a broad customer base across age groups, income levels, and demographics. With a menu featuring made-to-order items made with fresh ingredients, Del Taco is focused on product innovation and staying ahead of trends to meet guests' growing demands for quality food served at a great value.

Earlier this year, Del Taco transitioned into a public company, further poising the brand for tremendous growth. As the Mexican quick-service category draws success nationwide, Del Taco continues to seek qualified franchise partners.

"Del Taco has experienced solid franchise growth in both existing and brand new markets across the U.S.," says Laura Tanaka, director of franchise development. "We're looking to build upon that national success by partnering with franchisees committed to the Del Taco brand."

Del Taco is continuing to recruit franchise candidates with foodservice operations and real estate experience in the Pacific Northwest region. The company offers extensive training, as well as hands-on operational and marketing support to franchisees.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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