Industry News | March 2, 2015

Del Taco Sees Success in the South

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Del Taco reported that the brand is making significant strides in the South, with a focus on expansion in Georgia, Florida, and the Carolinas.

Franchisee Clay Gullatt of Columbus, Georgia, is no stranger to Del Taco’s growing began his franchise career  in 1997 with a BBQ chain, then became a franchisee for a popular pizza chain in 2002. Finding significant growth opportunity in the Mexican quick service restaurant space, especially in the South, he was compelled to expand his portfolio. Impressed by Del Taco’s commitment to quality, freshness, and value, Gullatt became a franchisee, opening his first store in August of 2014. The move resulted in the largest opening week in Del Taco’s 50-year history.

“When I opened the Columbus location, the community response was truly incredible – we had a line of guests out the door,” says Gullatt. “Del Taco streamlined the process, providing me with a support staff for nearly a month that helped all three shifts of business. Del Taco is a true leader in franchise support and the ultimate partner.”

With robust sales and high demand, Gullatt is focused solely on Del Taco. He has purchased rights for three stores and anticipates his next Del Taco will be located in Auburn, Alabama.

“Del Taco has experienced solid franchise growth through the years, and with nearly 550 restaurants in 16 states, we are showing no signs of slowing,” says Laura Tanaka, director of franchise development. “With the South proving to be an excellent franchise investment, now is the time to get involved.”

The Mexican quick service category is one of the fastest growing industry segments, and Del Taco attracts a broad customer base across age groups, income levels, and demographics. Focused on made-to-order menu items and fresh ingredients, Del Taco is committed to product innovation and staying ahead of trends to meet customer’s growing demands for quality food served at a great value.   


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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