Del Taco Restaurants, Inc. announced expansion plans in California with the signing of a franchise development agreement with a new franchise group to add five more restaurants in San Diego County by 2020. With 16 company and franchised locations currently operating in the San Diego area, Del Taco is thrilled to build upon its 16 solid consecutive quarters of company same store sales growth and success in the region to meet an increased demand for the brand’s freshly prepared Mexican and American favorites that are served at a fair price.
Bajwa Group, a family-owned franchise organization with experience in building and operating franchised chain restaurants, gas stations and convenience stores, is spearheading the San Diego development efforts and will be a vital partner in growing the brand’s presence throughout the southwest.
“I have long admired Del Taco for its commitment to preparing food made using fresh, quality ingredients and am confident in our decision to partner with a brand whose high standards align with our own,” says Jerry Bajwa, CEO and president of Bajwa Group. “As seasoned franchise experts, we pay close attention to industry news and, along with its more than five decades of success, it’s clear that Del Taco has been making major strides that are benefiting guests and franchisees alike.”
By combining the traditional convenience and value of a quick service restaurant with the fresh preparation and quality on par with fast casual, Del Taco has carved out a unique position within the MQSR sector that attracts a broad demographic. Adding to the wide appeal is the brand’s unique barbell menu approach, providing both premium product platforms like Epic Burritos, as well as the Buck & Under value menu which offers the most variety among the lowest prices in the industry.
“Our Southern California restaurants have an extremely loyal guest following and we’re thrilled to partner with seasoned franchise groups to continue expansion throughout the southwest,” adds Laura Tanaka, director of franchise development. “With demand for the QSR-plus experience on the rise, we’re steadily growing and are seeking likeminded partners to apply our proven business model for success in both existing markets and new territories.”