Industry News | May 31, 2017

McDonald’s Delivery Plan: 3,500 Restaurants by July

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On Wednesday, McDonald’s president and chief executive officer, Steve Easterbrook, announced McDelivery on the UberEATS app has expanded to an additional 1,000 U.S. restaurants this week and will grow to reach 3,500 U.S. restaurants by the end of June during remarks at the Bernstein Strategic Decisions Conference in New York.

McDelivery with UberEATS is currently available from more than 2,000 restaurants around the country—launching Wednesday in additional locations including the New York Metro Area (300), Fresno (28), Seattle (92), Denver (98), Dallas (217), Houston (115), San Antonio (49) and Washington D.C. (121). McDelivery is also available from restaurants in Atlanta (143), Chicago (270), Columbus (59), Las Vegas (76), Los Angeles (374), Miami (164), Orlando (54), Phoenix (144), San Diego (83) and Tampa (29).

At the conference Easterbrook addressed the company’s recent momentum and operating performance, and cited the expectation of delivery as an accelerator for future growth. With nearly 75 percent of the population living within three miles of a McDonald’s in their five largest markets, McDonald’s sees significant potential with delivery.

“We are encouraged by early results in the U.S where delivery is resonating well, particularly with our younger customers,” Easterbrook says. “Nearly 60 percent of orders are being placed during the evening or late night, providing our franchisees an opportunity to grow dayparts. And because speed matters, we’re getting food from order inception to the customer’s door in less than 30 minutes, on average.”

Easterbrook also underscored the importance of the company’s Velocity Growth Plan which aims to retain, regain and convert customers by maintaining leadership in family occasion and breakfast categories; raising the bar on value, quality and convenience with moves in the U.S. like dollar beverages and a commitment to serve fresh beef in quarter-pound burgers by mid-2018; and taking advantage of the underpenetrated coffee and snacking categories. In addition, McDonald’s is employing business accelerators such as delivery, Mobile Order and Pay, and Experience of the Future (EOTF) restaurants to enhance the customer experience and grow the business.

Easterbrook says “We’re proud of the progress we’ve made, but also know that there is more to do. No one has more demanding expectations of our business than we do—and we’re convinced we’ve only scratched the surface.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.