Delphi Display Systems Inc., the leading provider of quick service restaurant drive-thru performance optimization products and outdoor digital signage systems, announceS it has signed a long term technology licensing agreement with Wireless Ronin Technologies (WRT). Under the terms of the agreement, Delphi will integrate Ronin’s latest RoninCast 4.0 software engine with its Insight drive thru platform for exclusive application in the quick service restaurant industry. This relationship positions Delphi as the only full service end-to-end customer engagement solutions provider in the quick service restaurant industry today.

By integrating WRT’s core technology with its Insight Engage platform, Delphi will be able to offer a full range of products and services to help the quick service restaurant operator interactively engage their drive-thru and walk-in customers, accelerating top line sales while reducing operational expenses – ultimately growing profitability. 
Delphi’s Insight platform consists of a suite of hardware and software products that provides the quick service restaurant operator with a fully-integrated solution for interior and exterior digital menu boards, drive-thru order confirmation, wireless communication systems, and timing systems along with the software to remotely manage each of these functions and deliver key metrics in one package. This scalable platform includes hosted content management and delivery, enterprise-wide real-time data aggregation, analytics and reporting as well as integration with point of sale, mobile devices, social media, and customer loyalty programs.
“This agreement marks a major strategic shift for Delphi as we transition from an outdoor digital signage hardware provider to a world-class enterprise solutions company focused on delivering high-value and tightly-integrated hardware and software solutions to the quick service restaurant market,” says Ken Neeld, president and CEO of Delphi Display Systems. “We evaluated many software technologies and selected WRT and its RoninCast software because of their robust capabilities, well-architected HTML5-powered platform, and their shared vision for providing a true omni-channel, customer-engagement experience for our end-customers.”
Scott W. Koller, president and CEO of Wireless Ronin, comments: “Our RoninCast software and network operations center are a perfect complement to Delphi’s go-forward strategy and will be a key enabler of their digital communication strategy for quick service restaurant. This relationship provides Wireless Ronin with attractive license and service revenues from the quick service restaurant market over the long term which enables us to focus on our growing pipeline of opportunities in the automotive, retail, and non-quick service restaurant and fast casual food service markets.”
With the integration of WRTs technology with Delphi’s Insight Engage platform, Delphi will provide products to engage quick service restaurant customers at virtually every point during their purchase experience, from the moment they enter the store or drive-thru until the time they leave. 
Neeld adds, “By integrating customer insights captured by our in-store products with mobile devices, local and regional data, consumer preferences, and social media, we can create a unique and compelling experience that will influence the customer’s purchase decisions – ultimately growing average check size, customer counts, satisfaction, loyalty, and visit frequency, all while differentiating the quick service restaurant brand in a highly competitive market.” 
The fully integrated Insight Engage application is planned for release in Q3 of this year.
Drive Thru, News, Restaurant Operations