Denny’s (NASDAQ:DENN – News) is rolling out a new all-night Rockstar menu. Top musicians, such as the All-American Rejects, Taking Back Sunday, Plain White T’s, and the Eagles of Death Metal join Denny’s to create the new Denny’s Rockstar Menu presented by Dr Pepper.
“We teamed up with popular bands in an out-of-the-box way to develop a menu by rock stars for our rock star guests,” says Mark Chmiel, chief marketing and innovation officer for Denny’s. “Music and late night are a part of the Denny’s DNA. Denny’s has been a late-night destination for musicians, fans, crews, and crowds for over 50 years, so it is natural for us to have them create the meal they would most like to eat.”
The late-night diner asked four of bands to cook up something special for the Denny’s 10 p.m. to 5 a.m. menu. The bands, along with Denny’s Culinary Innovation Chef Andrew Dismore, invented dishes that are ideal for late-night dining with friends and groups. The new menu items created by rock stars include:
* Taking Back Bacon Burger Fries, created by New York-based band Taking Back Sunday, combines two of the artists’ favorite foods–bacon cheeseburgers and loaded cheese fries–with familiar flavors of fries, cheese, hamburger, crispy bacon, onion, tomato, and pickles, topped off with ketchup and mustard.
* Plain White Shake, by the Chicago band Plain White T’s, blends whole milk, vanilla ice cream, creamy cheesecake, whipped cream, and white chocolate chips.
* Heart on a Plate, by California rockers Eagles of Death Metal, starts with heart-shaped pancakes topped with raspberry sauce, hot fudge, strawberries, white chocolate chips, and whipped cream. The Heart-themed entrée–a tribute to their soon-to-be-released album “Heart On”–is served with crispy bacon and eggs any style.
* The All American S.O.S. brings the timeless classic and hometown favorite dish of Stillwater, Oklahoma band, The All-American Rejects, to life with hamburger, cheese, grilled onions, and gravy on top of grilled Texas toast and hash browns.
The new Rockstar menu complements the Allnighter menu introduced earlier this year. Denny’s strives to appeal to its late-night crowd, with a whole new vibe from 10 p.m. to 5 a.m., featuring alternative rock music playing through the restaurant and servers sporting T-shirts and jeans instead of their usual uniforms.
The Denny’s full Allnighter menu includes favorites such as Potachos–kettle chips topped with crumbled sausage, bacon, bell pepper and onion, and shredded Cheddar cheese; and the Smokin’ Q Four Pack–mini burgers with American cheese, ketchup, mustard, grilled onions and pickles, served with a double portion of onion rings.
In keeping with its rock ‘n roll history, Denny’s is also lending a helping hand to emerging bands through the Adopt-A-Band program. Bands can enter to become a Denny’s Adopted Band through the site www.dennysallnighter.com. They can then mobilize their fan base to vote them into a selection of bands that will receive free meals and promotional support from Denny’s.
