Industry News | December 9, 2008

Denny's Takes Aim at Quick-Serves

It’s all about food this holiday. As consumers move into a “recession obsession,” more Americans will go back to basics and core values this season. Food will still be central but shoppers will look for enjoyable and different ways to stretch their dollars. Denny’s understands the mood of the season and is offering a lineup of sharable, portable, and affordable products, giftables, and holiday meals that bring folks together.

Consumers who are saying no to those expensive lattes can now take a break from the stress of the season by relaxing with holiday drinks and food that taste great and are within every budget.

* Portable Classics at a Value Price: Twists on old favorites that will bring back dear memories. All the flavor of Denny’s popular classics wrapped up in a new portable and affordable way, The Half Grand Slamwich and the Half Moons Over My Hammy, both served with hearty hash browns, will hit the spot and keep everyone’s energy up during this hectic holiday season.

The Half Grand Slamwich ($5) consists of maple and spice-buttered potato bread that is layered with scrambled eggs, sausage, bacon, ham, mayonnaise and American cheese and then grilled to perfection. The Half Moons Over My Hammy ($4) is a ham and scrambled egg sandwich with Swiss and American cheese on grilled sourdough.

This offer is good Monday through Friday from 5 a.m. to 4 p.m. * Pancake Puppies: These lightly-fried pancake-bite appetizers coated in cinnamon-sugar are certain to get the conversation going. Forget hush puppies or doughnut holes. Served six to an order in a sundae glass with pancake syrup for dipping, at $1.99 they are a great deal and a fun, tasty treat. Prices vary by store location.

* Holiday Beverages: An ideal way for relief from the high cost of coffee drinks and holiday bustle, these affordable tasty treats, new to Denny’s, capture the season’s spirit to a tee. The Pecan Pie Cappuccino is as buttery and rich as a pecan pie and the Barq's Pecan Pie Blended Float is spicy perfection.

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