BCD will also be collaborating with Desert Moon on the design and construction of new locations.
Since the opening of its first store in 1992, Desert Moon differentiates itself from its typical Mexican fast-casual counterparts by offering a fusion of Fresh Mexican/Southwestern recipes. Prepared in an open kitchen, guests are offered a choice of charbroiled lean steak, grilled skinless chicken breast, or fire roasted vegetables, any of which may be wrapped in a hand-stretched tortilla. The result is a product that is unique in the fast-casual venue, extremely flavorful and sought after by quality driven consumers.
“Branded Concept Development will help us strategically achieve our aggressive growth plan of 20 additional Desert Moon locations by the end of 2006,” Gary Occhiogrosso, president & COO of Desert Moon, said in a press release.
BCD is an outsourced real estate, design and construction alternative for developing restaurant and retail concepts. Whether imparting proven expertise to a start-up concept or supporting the roll-out of an existing brand, BCD provides the essential insight for a cost-effective approach throughout the expansion process.