Industry News | November 19, 2007

Diamond Foods Introduces New Web Site

Diamond Foods, Inc. (Nasdaq:DMND - News), a company specializing in processing, marketing, and distributing culinary nuts and snack products, announced today an all-new consumer site dedicated to its Diamond of California brand ( The new consumer-friendly destination showcases innovative ways to cook with nuts, including celebrity, seasonal, and general occasion recipes, among other nutrition and navigation features.

“The all-new Diamond Nuts Web site invites consumers to expand their thinking of culinary nuts beyond baking,” says Jeff Ngo, senior marketing manager, Diamond Foods. “With more than 200 delicious recipes, including many from renowned chefs, the site offers fresh ways to add flavor, crunch, nutritional value, and variety to everyday cooking and special occasions. From Butternut Squash Risotto with Walnuts and Arugula to Post-Thanksgiving Turkey Enchilada Casserole, the recipe interface encourages consumers to explore and share the many possibilities of cooking with nuts.”

In the new “Celebrity Kitchen” section, visitors can also discover nut recipes and cooking techniques from celebrity chefs, including Martin Yan, host of the popular TV series “Yan Can Cook” and Tina Salter, well-known cookbook author and TV show host. The site also features a “Live Well” section, offering a downloadable health brochure, “Nuts for Healthy Living” and valuable tips on how nuts are an important part of a healthy lifestyle.

“Diamond of California is the clear leader in the Culinary nut category with a market share of 35 percent and we continue to invest to drive category growth. Creating this on-line resource that enables consumers to integrate nuts into a variety of eating occasions is a natural extension for the brand,” says Andrew Burke, Senior Vice President of Marketing, Diamond Foods.

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