Industry News | December 16, 2016

Dickey’s Barbecue Pit Adds Prime Rib to Holiday Menu

The Prime Rib, like all of Dickey’s Signature Meats, is smoked and seasoned with Dickey’s own special spice blend. Dickey's Barbecue Pit

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For the first time in a decade Dickey’s Barbecue Pit is adding a new option to their holiday meal lineup, Prime Rib. After spending the month of November eating Thanksgiving turkey, Dickey’s heard from customers that even the most devoted holiday foodie was getting “feasting fatigue.”

The Prime Rib, Dickey’s newest holiday option, is a delicious alternative to the traditional holiday meal starring turkey or ham.

Guests can order a whole Prime Rib a la carte or as part of a Holiday Feast that includes baked potato casserole, cornbread dressing, green beans with bacon, and a dozen buttery rolls.

To place their holiday order, guests can go online or call their nearest Dickey’s location from now until December 24.

“Dickey’s Barbecue Pit is a 75 year old, family-owned business, and we take pride in being part of folks holiday traditions,” says Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “We are excited to add Dickey’s Prime Rib to our menu allowing our guests to have a new holiday option.”

Dickey’s is also hoping to help with the “Holiday Hangover” by giving families a break after the expenses often associated with holiday season. At Dickey’s, from December 26 to January 2 Kids Eat Free with every purchase of a $10 adult dine-in meal.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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