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    Dickey’s Kicks Off Summer with Big Yellow Cup

  • Industry News May 23, 2019

    Dickey’s Barbecue Pit is kicking off summer with new twists on their iconic Big Yellow Cup. Guests can cool off all summer long with two new collectible Big Yellow Cups that will be available for just $1 in-store from May 28—July 14. The Show Us Your Cup Contest makes its return this summer for guests to share highlights of their Big Yellow Cup adventures with Dickey’s and win great prizes.

    The two limited edition, collectible Big Yellow Cups feature scenes from summer, including an outdoor camping landscape and theme park motifs-perfect for sharing on social media.

    “Dickey’s iconic Big Yellow Cup is the perfect complement to our authentic, Texas-style barbecue experience,” says Laura Rea Dickey, CEO at Dickey’s Barbecue Pit. “Last summer, guests celebrated and shared their adventures with us during our Show Us Your Cup contest, and we believe the perfect way to reignite summer season is by offering a $1 Big Yellow Cup.”

    From Memorial Day through Labor Day, Dickey’s will host a contest through Instagram, Facebook and  Twitter, where barbecue lovers can enter to win numerous prizes, including Free Barbecue for a Year, Pitmaster Packs, Dickey’s Gift Cards and one grand prize winner will receive an all-inclusive vacation for two to Cancun, Mexico. To enter the contest, guests will have to follow Dickey’s Barbecue Pit on one of three social media platforms (Instagram, Facebook and/or Twitter), post a photo of where they’ve taken their Big Yellow Cup on their summer adventure, and use the hashtag “ShowUsYourCup”, “Contest.” Complete rules will be available on the Dickey’s website prior to the start of the contest.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.