Industry News | June 21, 2017

Dickey’s Rib Sales More than Doubled on Father's Day

This past Sunday, Dads all across the nation celebrated their special day with delicious, Texas-style Dickey’s barbecue. Dickey’s rib sales more than doubled compared to last year’s Father’s Day and, with the offer of 10 percent off catering, Dickey’s catering sales spiked 25 percent over prior year.

Additionally, on Facebook, Dickey’s awarded one lucky fan and his children a free catering event for letting Dickey’s know the best piece of barbecue advice they received from Dad: “Dry rubs are best and are easily made from a few ingredients you probably already have at home.”

“As a family-run company, we view every holiday as an opportunity to spend time with loved ones,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Our catering offer and other special deals this Father’s Day were our effort to ensure guests had as much time with their families as possible, and we are pleased to see such positive responses. We are ready to keep the momentum going for the next national family holiday, 4th of July, another big day for barbecue.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.