Dickey’s Barbecue Opens Store in the Philippines

Dickey’s Barbecue Pit has officially landed in Manila, Philippines, marking a bold step in the brand’s international growth. Nestled in the newly developed Parqal Mall near City of Dreams, the two-story restaurant seats 90 guests, features a full bar, and offers table service – blending Texas traditions with Filipino flavors. 
  
“We’re thrilled to bring Legit. Texas. Barbecue to the Philippines, a country known for its bold flavors and warm hospitality,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This is more than barbecue – it’s about sharing Texas culture and creating a gathering place for families and friends.” 
  
Staying true to its roots, the menu boasts Dickey’s signature slow-smoked brisket, ribs, and sausage while embracing local tastes with pork dishes, rice, and regional appetizers. “The Filipino guest deserves authentic Texas barbecue – and here, pork is king,” said Max Lee, Vice Chairman and Executive Chef of G2G All Spice Eatery Group Inc. “We’ve built a menu featuring pork, pork belly, and, of course, brisket. The response has been phenomenal.” 
  
The grand opening featured a ribbon-cutting, live entertainment, and an exclusive tasting of Dickey’s classics. Local fans, many familiar with the brand from the U.S., joined in the celebration. “We know your brand from the States – so happy to have an iconic Texas brand here in Manila,” one guest shared. 
  
Jim Perkins, Executive Vice President of International Sales and Support, highlighted the balance of authenticity and local adaptation. “Filipinos expect the full Legit. Texas. Barbecue experience, and we’ve worked with focus groups to ensure our menu delivers. I’m especially proud of Max Lee’s efforts to craft offerings that resonate with Filipino guests.” 
  
The excitement around the launch has already sparked interest from other top malls and the city of Clark, a former U.S. Air Force base, eager to bring Dickey’s into their communities. 
  
“From a small family business in Dallas to a global barbecue leader, our success is rooted in quality and community,” said Roland Dickey Jr., CEO of Dickey’s Capital Group. “Bringing Dickey’s to the Philippines reflects the universal love for great barbecue. Max Lee’s leadership has been pivotal in making this a reality.” 
  
The Manila opening is part of Dickey’s larger push into Southeast Asia, following successful launches in Singapore, Japan, and Pakistan. With more locations already planned for Metro Manila, this is just the beginning. 
  
“Barbecue is about bringing people together,” said Laura Rea Dickey. “We’re proud to share a true taste of Texas with the world – and Manila is just the start of something even bigger.” 
  
As Dickey’s Barbecue Pit continues its global journey, the brand remains committed to delivering authentic flavors, warm hospitality, and memorable dining experiences – one community at a time.