Dickey’s Barbecue Pit to Franchise Virtual Kitchens

    Industry News | August 14, 2020

    Dickey’s Barbecue Pit is expanding its franchise opportunities to feature another nontraditional franchise model – virtual kitchens.

    The world’s largest barbecue franchise has executed area development agreements to bring more of Dickey’s slow-smoked, Texas-style barbecue to Chicago, Houston and Orlando, as well as make its debut in Providence, Rhode Island. All locations will serve guests via delivery through a virtual kitchen facility.

    The virtual kitchen model allows restaurants to maximize delivery coverage without the upfront investment that a traditional brick-and-mortar location requires. Because the facility includes a kitchen for restaurants to prepare foods, the only equipment needed to operate a Dickey’s location is a smoker and a warming cabinet. Virtual kitchens handle food delivery and have additional staff at the facility, so the barbecue brand will only need to employ a limited number of team members. In addition to virtual kitchens meeting lower labor costs, they also offer a fast-track to opening, with a location able to begin serving in just one month.

    “Virtual kitchens are a unique franchising opportunity that gives us a new and innovative way to capitalize on consumer trends at a low cost,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Delivery is a rapidly growing channel in our industry right now, and we believe it will continue to be a preference for guests post-pandemic.”

    Dickey’s is now offering a franchise discount for existing Owners Operators. Current franchisees are eligible for $5,000 off franchisee fees. To learn more about franchising opportunities, visit franchise.dickeys.com.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.