Dickey’s Barbecue Pit Posts Record Sales on Labor Day

    Industry News | September 10, 2020

    Dickey’s Barbecue Pit is celebrating its most successful Labor Day in brand history with a remarkable 14.3 percent. increase in year-over-year sales.

    Despite their dining rooms around the country all operating lower mandated capacities over Labor Day weekend, the Texas-style barbecue brand saw its biggest spike in dining room sales since March. During the three-day weekend, Dickey’s dine-in check count was up 492% compared to the brand’s lowest day in March.

    In addition, this year was also the most digitally driven Labor Day on record with digital sales accounting for 30 percent of total sales for the holiday and an 80% increase in digital sales over the prior year. Overall digital checks increased by 5.27% and digital net sales increased by 6.89%. Additionally, Dickey’s average digital check saw a 1.54% increase and its traditional check value increased by 4.14 percent month-over-month.

    The nation’s largest barbecue brand’s total sales increased by 3.68 percent month-over-month from August to September and total catering increased by 16.71 percent.

    “Barbecue is a summertime staple, and this holiday weekend we were thrilled to see such impressive sales around the country,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Whether it was ordered online, catered or for dine-in, we are encouraged so many people enjoyed our delicious, slow-smoked Texas-style barbecue together.”

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.