Dickey’s Barbecue Restaurants, Inc., is introducing a new line of proprietary potato chips with the motto “Eat chips. Help veterans.” A portion of the proceeds from the chips will go to Hope for the Brave, an organization focused on increasing services for veterans and their families as they transition from combat to civilian life.
“I’m so proud of our new chips,” says Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “They are an exciting new menu offering that allows our guests the ability to directly affect the lives of returning veterans around the country.”
The chips will arrive in select test locations on July 14 and will roll out nationwide in September. Dickey’s potato chips come in three flavors: Original, Barbecue, and Jalapeno Cheddar.