Industry News | December 11, 2015

Dickey's Exceeds Holiday Feast Sales by 25 Percent

image used with permission.

Dickey’s Barbecue Restaurants Inc. is celebrating a record year by exceeding holiday feast sales by 25 percent over last year with plans to sell more than 365,000 pounds of holiday turkey and ham by the end of the month. In order to sufficiently fulfill customer orders, Dickey’s has restocked holiday supplies.

Dickey’s makes it easy to host a hassle-free holiday gathering through easy and convenient online ordering. Cajun-fried and smoked turkeys, barbecue honey hams, and full holiday feasts are available through Dickey’s online ordering option until December 24. The full holiday feast includes traditional cornbread dressing and gravy, baked potato casserole, green beans with bacon and Dickey’s signature buttery rolls. The holiday feast feeds 10–12 people and is sure to be a hit for any holiday get-together. Guests who are registered for the company’s loyalty program, the Big Yellow Cup Club, will receive special holiday discounts.

Currently, guests can place their holiday orders with a minimum lead time of 48 hours. As of Monday, December 21, only one-hour advanced notice is required to submit a holiday order.

“We are thrilled that we’ve broken all previous holiday sales records held throughout our 74-year history,” says CEO Roland Dickey Jr. “Dickey’s works to exceed guests’ expectations by providing delicious holiday feasts ready to heat and serve. This continues to be a growing trend for our guests so they can relax and enjoy the holiday with their favorite signature slow-smoked meats and home-style sides rather than spending it preparing and cooking meals.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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