Dickey’s Barbecue Restaurants Inc.’s Shift Meeting Training Videos (SMTVs) were awarded four 2015 Telly Awards. The Telly Awards honor the finest film and video productions, web commercials, videos, and films, and outstanding local, regional, and cable TV commercials and programs. Winners of the 36th Annual Telly Awards were selected from more than 12,000 entries from all 50 states and five continents.
Dickey’s Barbecue SMTVs are a daily, branded video delivered to each store with the purpose of communicating, educating, and motivating Dickey’s Barbecue team members, managers, and owner/operators. Location views are monitored to ensure all staff is up-to-date on all training methods and store promotions. Each episode reviews a company standard, a FACT focus for a menu item, the deal of the day, team focus, and a trivia question.
“I’m extremely proud of the team who put in the hard work each and every week to write, produce, and publish our SMTVs seven days a week, 52 weeks a year for our over 500 locations nationwide,” says Steve Hawter, VP of training for Dickey’s Barbecue Restaurants Inc. “Video is a proven effective method to streamline content from an organization to the staff on the ground which is essential in the restaurant industry.”
The winners included the “Art of Brisket-Prep” SMTV which earned three Tellys for Training Video, Employee Communication, and Cinematography/Videography, as well as the “Grab, Squish & Tickle” SMTV which earned a Telly for Employee Communication.