Industry News | March 31, 2016

Dickey's Unveils Newest LTO: Pulled Pork Street Tacos

After tremendous success with Pulled Pork Sliders, the first LTO launched in two years, Dickey’s Barbecue Pit announced its newest limited time offer: Pulled Pork Street Tacos. This gluten-free offering includes Dickey’s signature pulled pork with coleslaw and spicy barbecue sauce, packed into a traditional Mexican-style street taco with two 4-inch corn tortillas to hold it all together.

The street taco promotion begins April 1 and is the main Q2 focus for Dickey’s Barbecue Pit. Tacos can be added on to any order in-store, online, or through catering. Guests can either order two tacos for $3 or four tacos with one side and a Big Yellow Cup for $9.95.

Pulled Pork Street Tacos are also available in 24-count platters to feed any type of gathering from graduation parties to family get-togethers. Pulled Pork Sliders are still offered in 24-count platters as well. Guests can also now order Dickey’s new signature desserts in 24-count platters. The dessert platter includes Dickey’s new chocolate chunk cookie, blondie brownie, and the recently re-launched pecan pie made with a new recipe that ensures each slice is a sweet, gooey piece of southern heaven.

“After the success of our first quarter LTO, we want to keep the momentum going with a fresh new offering,” says Roland Dickey Jr., CEO of Dickey’s Barbecue Restaurants Inc. “Dickey’s saw a substantial increase in sales last quarter as a result of our limited time offer, and we are certain this new gluten-free offering will be a big hit with our guests.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.