Industry News | March 31, 2016

Dickey's Unveils Newest LTO: Pulled Pork Street Tacos

image used with permission.

After tremendous success with Pulled Pork Sliders, the first LTO launched in two years, Dickey’s Barbecue Pit announced its newest limited time offer: Pulled Pork Street Tacos. This gluten-free offering includes Dickey’s signature pulled pork with coleslaw and spicy barbecue sauce, packed into a traditional Mexican-style street taco with two 4-inch corn tortillas to hold it all together.

The street taco promotion begins April 1 and is the main Q2 focus for Dickey’s Barbecue Pit. Tacos can be added on to any order in-store, online, or through catering. Guests can either order two tacos for $3 or four tacos with one side and a Big Yellow Cup for $9.95.

Pulled Pork Street Tacos are also available in 24-count platters to feed any type of gathering from graduation parties to family get-togethers. Pulled Pork Sliders are still offered in 24-count platters as well. Guests can also now order Dickey’s new signature desserts in 24-count platters. The dessert platter includes Dickey’s new chocolate chunk cookie, blondie brownie, and the recently re-launched pecan pie made with a new recipe that ensures each slice is a sweet, gooey piece of southern heaven.

“After the success of our first quarter LTO, we want to keep the momentum going with a fresh new offering,” says Roland Dickey Jr., CEO of Dickey’s Barbecue Restaurants Inc. “Dickey’s saw a substantial increase in sales last quarter as a result of our limited time offer, and we are certain this new gluten-free offering will be a big hit with our guests.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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